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Bill Lucas

Bill Lucas

VP Marketing

Our total market guru, Bill, brings 20 years of retail, sales and marketing experience. Bill was Marketing and Branding Director for the Urban Music division for Universal Music Group, controlling 42% of the market share. Bill oversaw all marketing for Interscope, Geffen, A&M, Universal Records, Verve, Impulse, MCA, Hollywood Records, Island and Def Jam. Bill also served for five years as national sales director for DVA, in charge of accounts including Wal-Mart, Best Buy, Target, Amazon, CVS, Albertson’s and Rite Aid.